Affiliate Leaders Summit × Conversion Conf to Bring More Than 10,000 Delegates to Lisbon
- Event: Affiliate Leaders Summit × Conversion Conf
- Date: September 29 – October 1, 2026
- Location: Feira Internacional de Lisboa (FIL) and MEO Arena, Lisbon
- Focus: Traffic and performance marketing in the gambling industry
Affiliate Leaders Summit Becomes a Standalone Event
More than 10,000 delegates from over 150 countries are expected to attend, alongside 150+ exhibitors and sponsors across 15,000 square metres of event space. The three-day event will focus on affiliate marketing, customer acquisition, traffic growth and commercial performance.
Affiliate Leaders Summit first launched in 2024 as a dedicated zone within SBC Summit, with its own exhibition area and conference agenda. Demand continued to grow in 2025, when its exhibition floor expanded by 40% and affiliate registrations increased by nearly 50% year-on-year. This growth led organisers to turn the summit into a standalone event for 2026.
Attendees will also have access to selected SBC Summit activities, including the Super Stage at MEO Arena, the Food Festival and Infinity Lisbon.
What to Expect at Affiliate Leaders Summit 2026
The event is designed around the business side of affiliate and performance marketing. Its exhibition will bring together operator affiliate programmes, affiliates and companies providing technology and services for areas such as tracking, SEO, paid media and AI-driven optimisation.
Another part of the 2026 programme is the Affiliate Leaders Academy. It will run alongside the main conference for three days and provide practical training focused on SEO, emerging channels and next-generation data management. The sessions are designed to give attendees methods and tools that can be applied to acquisition and performance strategies.
Networking will also take place through SBC Connect. Registered attendees can use the dedicated Affiliate Leaders Summit platform to search attendee and exhibitor lists, contact other participants and schedule meetings during the event.
Who Will Attend Affiliate Leaders Summit?
The summit is expected to attract professionals from different parts of the affiliate marketing industry. This includes affiliates and media groups, creators, affiliate networks, operators, agencies, regulators, technology providers and startups. Operator representatives will include affiliate managers and acquisition specialists looking for new traffic and commercial partnerships.
The event also targets professionals working with SEO, paid media, tracking, attribution and AI-based marketing tools. This mix gives affiliates an opportunity to meet both the operators buying traffic and the companies developing technology used to manage and measure campaigns.
Key Topics on the 2026 Agenda
The Conversion Conf programme will focus on three main themes. Each day will cover a different area of affiliate growth and performance marketing:
- September 29 – Scale: Building teams, developing sales systems and using automation to expand affiliate businesses.
- September 30 – Growth: TikTok, Telegram, influencer marketing, media buying and other traffic acquisition channels.
- October 1 – AI: creative work, automation, SEO, organic traffic and the role of human judgement.
Speakers announced for Conversion Conf include Dmitriy Belianin, founder of Blask, Angelina Miko, founder of Miko TikTok Traffic, Ashley Wright, founder and CEO of Social Tale, and Nefeli Papadopoulou, senior acquisitions manager at Google EMEA.
Affiliate Leaders Awards: Categories, Voting and Access
The Affiliate Leaders Awards will take place on September 30 at MEO Arena as part of the wider week of events in Lisbon. Around 400 guests are expected to attend the ceremony, which will recognise companies and professionals working across gambling affiliate marketing.
The 2026 awards include 20 categories covering areas such as affiliate networks, casino and sports affiliates, marketing campaigns, technology, affiliate programmes and individual industry roles. Finalists are selected by an independent panel of industry judges. Winners are then determined through a weighted scoring system combining judges’ scores with an industry vote.
Access to the Affiliate Leaders Awards requires a separate ticket, which is not included in the Summit pass.
Ticket Options and Event Access
Affiliates and regulators can apply for a complimentary VIP Pass. Applications are reviewed by the organisers to confirm eligibility, with approvals typically processed within three to five business days.
For operators, suppliers and other eligible industry professionals, the Affiliate Leaders Summit VIP Pass is currently priced at €599. The pass includes access to the Affiliate Leaders Summit exhibition and conference, as well as the SBC Summit exhibition, conference programme and several related activities.
The main event will be held at Feira Internacional de Lisboa and MEO Arena from September 29 to October 1. FIL is located in Lisbon’s Parque das Nações district, with both venues forming part of the same event area.
